Yulia Baiko
Strategic Business & Legal Expert, Mentor
Global Legal Expert | Multi Jurisdictions | General Manager |
Ex-Head of Legal in 12Go Group | Guiding Companies Growth and Compliance | Master of European & International Laws
Connect with me:
12
YEARS OF EXPERIENCE
Legal. Business. Strategy Travel. Tech. Construction
8
YEARS AS HEAD OF LEGAL
Managing Companies Group and Global Teams
37+
JURISDICTIONS
Experienced across :
1500+
GLOBAL CONTRACTS
APAC, EMEA, LATAM, MENA, META, MENAP, SSA, EU, ASEAN, CIS
LEGAL, BUSINESS:
Set up a legal department and guided a company from a small enterprise to a corporation
M&A, DUE DILIGENCE:
Led a company to M&A, completed various due diligence within the Companies Group
LICENCES:
Secured and managed 4 group licenses, saving millions $ through regulatory bodies’ engagement
RISK ASSESSMENT:
Developed a targeted risk assessment policy, aligning business metrics with mitigation strategies, regional approval, and gap resolution
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MISSION STATEMENT
What drives me? Helping People!
Business metrics – especially legal ones – can often feel complex, overwhelming, and even maddening. Nevertheless, I always thrive on simplifying the complications and making the unfamiliar understandable. I aim to empower you with clarity and actionable insights, turning challenges into opportunities for success!
If you’re here, you are already on a growth path! Let’s evolve together!
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HISTORY
2012 Foundations of Leadership
Began as a manager and rose to Chief Assistant to the Directors at a leading Belarus-Lithuania construction firm, overseeing Qatar investment projects.
2016 Scaling 12Go
Joined 12Go (future global OTA) as Head of Legal, building its legal department and driving strategic growth from hundreds to thousands of daily bookings and contracts, making it a ground transportation agency leader.
2012 First M&A
Led 12Go’s M&A, negotiating on-site and transitioning into the Travelier Group.
2023 Growth in Thailand
Relocated to Bangkok, managed and structured the local legal department and optimised back-office processes.
2025 Evolvy Era Birth
A new chapter begins! Looking forward to cooperation and shared growth!
2017 Global Insight
Moved to London, expanding my global perspective through networking in a multicultural environment. Having lived in seven countries, I cultivated a truly global perspective in shaping my approach.
What folks are saying about YULIA
Collaborative & Insightful Problem-Solver
Yulia is a dedicated and skilled professional who consistently brings value and insight to our projects. Her collaborative spirit and positive attitude not only enhanced the company’s effectiveness but also fostered a great working environment.
Yulia’s problem-solving abilities make her a valuable asset.
Yulia Topoliuk
Director of Strategic Partnerships (Travelier)
Reliable Legal Expert & Clear Communicator
Yulia consistently provided timely guidance and maintained clear lines of communication, always making herself available to address our questions. Her explanations were thorough and detailed from a legal perspective, and she helped ensure that our marketing team understood both the decisions we were making and the reasoning behind them.
Dzmitry Kachanau
CMO (12Go)
Strategic Leader & Analytical Thinker
I recommend Yulia as a talented and insightful manager. She has strong analytical skills and a great ability to break down complex issues and provide strategic solutions that benefit the entire team. Her attention to detail is matched by her supportive and approachable nature. Her leadership has been instrumental in driving projects forward, and she consistently fosters a productive and positive work environment.
Guido Neil
Head of Supply (12Go)
Forward-Thinking Leader & Strategic Decision-Maker
I had the pleasure of working with Yulia. Knowledgeable, efficient and reliable are just a few words that come to mind. She is a forward-thinking leader who perfectly understands industry dynamics and the company’s strategic objectives. Yulia effortlessly articulated complex legal concepts in a clear manner to non-legal stakeholders. She has the highest standards of ethical conduct and made decisions that reflect the company’s values
Kira Iaryst
Head of Distribution (12Go)
Expert Legal & Collaborative Professional
Yulia has consistently demonstrated exceptional legal expertise, professionalism, and dedication to her work. Her deep understanding of European contract law, coupled with her excellent communication skills, has ensured smooth and efficient agreements with our partners. Yulia is a team player who collaborates seamlessly with internal departments.
Elena Kozmenko
Senior Business Development Manager (12Go)
Strategic, Impactful & Solution-Oriented
I had such a great time working with Yulia! She has incredible international legal expertise and always approaches her work with responsibility, dedication, and a great attitude. What really makes Yulia stand out is her fantastic communication skills and sharp problem-solving abilities. No matter how complex the issue, she breaks it down and finds the best solution. She’s always looking for ways to improve processes and make things more efficient, which is a huge asset to any team!
Julia Hehediush
IT Recruiter, HR Business Partner, People Operations Manager
Evolvy Era 